I’ve decided to revive the site by writing a little about the mori girl trend. Why? I realised yesterday that Isetan Singapore (the basement supermarket of its Scotts branch is the love of my life) has dedicated a floor space to Mori Girl clothes. Is there such a big market for mori clothes now?
“Mori” means forest in Japanese, so a mori girl is one that looks like she lives in the forest. No bright colours; just beige and white and other subdued hues. Also, I realised there’s a lot less polyester used in mori clothing — more cotton and, ok, I have no idea what the English word for it is, but in Chinese it should be ้บป. Also, flower prints! I’m thinking Tsumori Chisato, Marc by Marc Jacobs (sometimes), Earth Music and Ecology, and Lowry’s Farm.
Anyway, visually:
