LVMH Gains Control of Bulgari

Today Parsons Boy asked me about the old rumour that Diageo was looking to buy MH, of LVMH (The Institution) fame. Nah, Diageo may buy Jack Daniels, but that’s a story for another day. Right now I’m more interested in LVMH’s offer for Bulgari shares: the Bulgari family has agreed to exchange its 51% stake in the company for shares in LVMH, while LVMH is offering 12.25 euros per Bulgari share in the open market.

So hello, goodbye Bulgari

I don’t think this is too surprising: sooner or later most big luxury brands fall under LVMH’s belt. Maybe it feels a little odd because all the attention has been on the Hermes acquisition so far, and we didn’t really expect that talks with Bulgari were ongoing. Verdict? A good day for Bulgari shareholders; another ordinary day for the rest of us plebeians.

This entry was published on March 7, 2011 at 2:27 pm. It’s filed under Smart Things and tagged , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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